IT'S THE STRUGGLE THAT PLEASES US
Launched July 2015, SAMSON represents a new translation of sport, visually representing what a sporting life means - in a more realistic way - while inviting expert brands to help illustrate and punctuate this journey. Based on the mantra:
“THE STRUGGLE ALONE PLEASES US, NOT THE VICTORY” - BLAISE PASCAL
SAMSON was not brought to life to become a sporting tome, comprised of an elitist collection of exercises guaranteed to get you those ‘beach abs’, but rather to document the journey of a sporting lifestyle, unveiling a side to sport yet to be portrayed in the men’s magazine market. SAMSON Vol.2 was released in July 2016 online and can be read here.