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PROJECTS

Filtering by Category: SAMSON Magazine

The Kings x NIKE FootballX

Eli Ankutse

To launch the new Nike FootballX collection and to Nike FC apparel we partnered with Nike to create an editorial for SAMSON Vol. 1. To add an extra dimension to the editorial, the apparel and footwear were photographed using the KINGS 5-aside team; a Nike affiliated team that has yet to be beaten in any 5-aside tournament (including our SAMSON one). The editorial was seeded as part of a ten-page feature in SAMSON Vol. 1.

PLATFORM: PRINT
DATE: SUMMER 2015
REACH: 30k+ (est.)

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SAMSON x NIKE FOOTBALLX TOURNAMENT

Eli Ankutse

To launch the new Nike FootballX collection and to officially launch the SAMSON brand we partnered with Nike on a small-sided football tournament in London. The tournament took place on a co-branded pitch in Shoreditch, all the players were wearing the new Nike FootballX Magista and the guest-list off circa 200 guests was a mix of influencers, press and brand ambassadors.

PLATFORM: EVENT
DATE: SPRING 2015
REACH: 250+ (est.)