To further grow the community aspect of golf, blended scotch whiskey brand Ballantine’s have created a global community for amateur golfers called the Ballantine’s Golf Club. Each year they appoint a Captain to be the brand ambassador for the project, and for the 2015/16 season, they appointed ex Ryder Cup Captain Paul McGinley. Over the course of the ProAm prior to the Scottish Open, we curated an interview feature for our premium sports platform the SAMSONIAN.
Filtering by Category: Digital
PLATFORM: PRINT + DIGITAL
DATE: SPRING/SUMMER 2013
REACH: 40k + (est.)
Nike took over as official kit sponsor to the England National Football team 2013, so to mark this new partnership we curated an editorial shoot at the home of English football, Wembley Stadium. The shoot was seeded in launch issue of JOSHUA's Magazine and more recently online on the SAMSONIAN to mark the anniversary of the collaboration.
To showcase the collaboration between Ermenegildo Zegna and Maserati, we created a bespoke microsite feature on JOSHUA's Digital with galleries to highlight the different products and embedded video. JOSHUA's Digital Special Features can be accessed from directly from the main menu, giving them extra visibility.
DATE: DECEMBER 2015
REACH: 40k+ (est.)
To showcase the launch of the Nadler Hotel Victoria branch, we created a bespoke microsite feature on JOSHUA's Digital, including integrated image galleries and an embedded audio interview with hotel owner Robert Nadler himself. JOSHUA's Digital Special Features can be accessed from directly from the main menu, giving them extra visibility.
DATE: JANUARY 2016
REACH: 40k+ (est.)
We partnered JOSHUA's Magazine with Rolls-Royce for the London Collections: Men Spring Summer '14 season. The stimulus behind this collaboration was to take advantage of the extensive male audience focused coverage of the London Collections Men (Men’s Fashion Week).
In an event where the primary car sponsor was Mercedes-Benz, the Rolls-Royce Phantom and was captured by multiple international press as the JOSHUA's Magazine Editors were taken to each of the shows.
DATE: SUMMER 2014
REACH: 500k + (est.)
We worked with McLaren Automotive to create a short film to go with our cover shoot which took place at the McLaren Technology Centre in Woking. Entitled “PROGRESS” the film is a representation of the evolution in the McLaren business model to their new focus on road cars with the McLaren 650s and more recently the McLaren 570s and 540s. The short-film was featured on Hypebeast among other leading men's lifestyle blogs worldwide.
DATE: AUTUMN/WINTER 2015
REACH: 12k+ (est.)
We worked with Nike Football to promote their new Nike Tech Craft football boot. The result was a product focused editorial based around the notion of speed. This editorial was featured online on the SAMSONIAN and shared via social media outlets.
DATE: WINTER 2015
REACH: 2500k+ (est.)
We looked at a new concept to promote the Bentley Continental GT, so we worked with DJ Angelo on a new concept mix to encapsulate the feeling of driving a Bentley Continental across mainland Europe. The mix contains sound-bytes referencing Bentley, and was featured in JOSHUA's Magazine Issue THREE via QR Code. The mix was also shared via DJ Angelo's extensive social media channels.
DATE: SUMMER 2014
REACH: 250k+ (est.)
We worked with Ape to Gentleman to create a social editorial campaign to launch the new Adidas Tennis range before Wimbledon 2015. The resulting editorial imagery was featured on Ape to Gentleman and by Adidas Tennis on their multiple social accounts.
DATE: SUMMER 2015
REACH: 200k + (est.)
DATE: SUMMER 2012
REACH: 750k+ (est.)
As a young fashion brand, Hentsch Man wanted something to help gain interest with the world's press. We to create something that would resonate with the press to ensure coverage, but still reflected the brand's core competency, and so we came up with the Ape Shirt; a short-sleeve seersucker shirt with a purpose built comb pocket in collaboration with Ape to Gentleman. To add to the legitimacy of the product, we invited comb specialists Kent Brushes to provide the tortoiseshell comb for the pocket.
The shirt was a success; and featured in publications from Shortlist Mode and Monocle, to Grazia and on streetstyle blogs across the globe when worn by our influencers during London Fashion Week. The launch was also supported by a feature on Ape to Gentleman and shared across social media for the duration of the campaign.