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PROJECTS

Filtering by Category: Editorial

Aston Martin Rapide

Eli Ankutse

PLATFORM: PRINT
DATE: SUMMER 2014
REACH: 60k + (est.)

We were challenged by Aston Martin reinterpret their 4 door Rapide model, and so we created a artistic photographic editorial concept that highlighted the lines of the car, portraying it in a or modern aesthetic. The full editorial spanned 12 pages in JOSHUA's Magazine Issue FOUR and was complimented with 1000 words of editorial written by well known industry expert.


Jumeirah x JOSHUA's Magazine

Eli Ankutse

PLATFORM: PRINT
DATE: SPRING/SUMMER 2014
REACH: 90k + (est.)

For this project, we worked with the Jumeirah Group to publicise their Grovesnor House Apartments on Park Lane. We photographed an editorial for JOSHUA's Magazine Issue THREE in the penthouse, using the imagery and styling to showcase the luxury interior.

 

The Kings x NIKE FootballX

Eli Ankutse

To launch the new Nike FootballX collection and to Nike FC apparel we partnered with Nike to create an editorial for SAMSON Vol. 1. To add an extra dimension to the editorial, the apparel and footwear were photographed using the KINGS 5-aside team; a Nike affiliated team that has yet to be beaten in any 5-aside tournament (including our SAMSON one). The editorial was seeded as part of a ten-page feature in SAMSON Vol. 1.

PLATFORM: PRINT
DATE: SUMMER 2015
REACH: 30k+ (est.)

SAMSON x Nike Kings 2.png
 

Ballymore x JOSHUA's Magazine

Eli Ankutse

PLATFORM: PRINT
DATE: SPRING/SUMMER 2014
REACH: 90k + (est.)

 

 

Luxury property developer Ballymore are in the process of some adventurous residential builds in Canary Wharf London. We worked with Ballymore to introduce prospective buyers to their - at the time - new ‘City Island’ development. To accomplish this we created an aspirational editorial shoot to align the development with brands such as Giorgio Armani, Ermenegildo Zegna, Dunhill and Belstaff - brands inline with their target audience. This editorial was seeded as a sixteen page editorial in JOSHUA’s Magazine Issue FOUR.


Lock & Co Hatters

Eli Ankutse

Lock & Co Hatters are one of the oldest milliners in London, so we worked with them to re-introduce the brand to a modern audience of potential hat enthusiasts. We captured the imagination of the brand in a photographic editorial shoot at their St. James St flagship store; subsequently the shoot was featured in JOSHUA's Magazine Issue FOUR as part of a twelve page feature on the brand.

PLATFORM: PRINT
DATE: SPRING/SUMMER 2014
REACH: 90k + (est.)

 

Steinway & Sons

Eli Ankutse

Steinway & Sons have been the world leaders in grand piano manufacturing since 1853, and in 2015 they launched a new technology called 'Spirio'.

In addition to a static advert placement in JOSHUA's Magazine Issue FIVE, we visited their factory in Hamburg and created a photojournalistic editorial shoot of their grand piano's being made. As part of a fourteen page feature, we also included a QR code link to the Steinway & Sons Spiro launch event so the readers could see the new technology in action.

PLATFORM: PRINT
DATE: AUTUMN/WINTER 2015
REACH: 100k + (est.)


Nike England Football

Eli Ankutse

PLATFORM: PRINT + DIGITAL
DATE: SPRING/SUMMER 2013
REACH: 40k + (est.)

 

Nike took over as official kit sponsor to the England National Football team 2013, so to mark this new partnership we curated an editorial shoot at the home of English football, Wembley Stadium. The shoot was seeded in launch issue of JOSHUA's Magazine and more recently online on the SAMSONIAN to mark the anniversary of the collaboration.

 

Ermenegildo Zegna x Maserati

Eli Ankutse

To showcase the collaboration between Ermenegildo Zegna and Maserati, we created a bespoke microsite feature on JOSHUA's Digital with galleries to highlight the different products and embedded video. JOSHUA's Digital Special Features can be accessed from directly from the main menu, giving them extra visibility. 

PLATFORM: DIGITAL
DATE: DECEMBER 2015
REACH: 40k+ (est.)


Inside Vertu

Eli Ankutse

PLATFORM: PRINT
DATE: SPRING/SUMMER 2013
REACH: 40k+ (est.)

 

Having recently adopted the android platform,  luxury mobile manufacturer VERTU wanted reintroduce the brand to We visited the VERTU HQ and created a photojournalistic view of the manufacturing attention to detail in making each unit. The editorial was seeded as a twelve page feature in JOSHUA's Magazine Issue ONE.


Chivas Regal x Savile Row Tailors

Eli Ankutse

Blended whisky brand Chivas Regal partnered with Savile Row Tailors To support this campaign we created an editorial highlighting the relationship between the two brands. Using six Savile Row Tailors, the editorial was shot using signature looks from each tailors with strategically placed Chivas Regal brand in each shot. The feature was seeded as a fourteen-page feature in JOSHUA's Magazine Issue TWO, and concluded with a written piece on explaining the partnership between the brands.

PLATFORM: PRINT
DATE: SPRING 2014
REACH: 40k+ (est.)


Baxter of California

Eli Ankutse

We worked with skincare brand Baxter of California to raise awareness of their Los Angeles barbershop and retail space, the Baxter Finley Barber & Shop. To this end we created a two sectioned feature and visited their LA premises to capture a photojournalistic story of the shop, while combining it with a feature highlighting the different facets to their operation. These features were seeded as a eighteen page editorial (combined) in JOSHUA's Magazine Issue ONE.

PLATFORM: PRINT
DATE: SPRING/SUMMER 2013
REACH: 40k+ (est.)


Bentley Mulsanne Hidden Delights Edition

Eli Ankutse

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Luxury motor brand Bentley has released a new level of interior specification for their leading model, the Bentley Mulsanne. We curated a feature to showcase these subtle finishes by telling the story of inside the car. The twelve-page editorial highlighting the rich, finer interior details, was featured in JOSHUA's Magazine Issue FIVE.

PLATFORM: PRINT
DATE: AUTUMN/WINTER 2015
REACH: 100k+ (est.)

As featured in JOSHUA's Magazine Issue FIVE


Bentley Motors x DJ Angelo

Eli Ankutse

We looked at a new concept to promote the Bentley Continental GT, so we worked with DJ Angelo on a new concept mix to encapsulate the feeling of driving a Bentley Continental across mainland Europe. The mix contains sound-bytes referencing Bentley, and was featured in JOSHUA's Magazine Issue THREE via QR Code. The mix was also shared via DJ Angelo's extensive social media channels.

PLATFORM: MEDIA
DATE: SUMMER 2014
REACH: 250k+ (est.)

 
 
 

APE TO GENTLEMAN FOR ADIDAS TENNIS

Eli Ankutse

We worked with Ape to Gentleman to create a social editorial campaign to launch the new Adidas Tennis range before Wimbledon 2015. The resulting editorial imagery was featured on Ape to Gentleman and by Adidas Tennis on their multiple social accounts.

PLATFORM: DIGITAL
DATE: SUMMER 2015
REACH: 200k + (est.)