DATE: SPRING/SUMMER 2014
REACH: 90k + (est.)
Luxury property developer Ballymore are in the process of some adventurous residential builds in Canary Wharf London. We worked with Ballymore to introduce prospective buyers to their - at the time - new ‘City Island’ development. To accomplish this we created an aspirational editorial shoot to align the development with brands such as Giorgio Armani, Ermenegildo Zegna, Dunhill and Belstaff - brands inline with their target audience. This editorial was seeded as a sixteen page editorial in JOSHUA’s Magazine Issue FOUR.