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PROJECTS

Baxter of California

Eli Ankutse

We worked with skincare brand Baxter of California to raise awareness of their Los Angeles barbershop and retail space, the Baxter Finley Barber & Shop. To this end we created a two sectioned feature and visited their LA premises to capture a photojournalistic story of the shop, while combining it with a feature highlighting the different facets to their operation. These features were seeded as a eighteen page editorial (combined) in JOSHUA's Magazine Issue ONE.

PLATFORM: PRINT
DATE: SPRING/SUMMER 2013
REACH: 40k+ (est.)